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Zack
Wenthe
Director of Product Marketing
Simon Data
Zack has worn a lot of hats in his career and tried a lot of things, but the one thing that has tied his career together is storytelling. More importantly, storytelling that drives revenue. As an evangelist, he uses the power of storytelling daily to create content, videos, webinars, presentations, speaking engagements, and more. His passion is to simplify and share complex ideas and inspiration that he has picked up from his 20 years in marketing, sales, product marketing, and technology.
04 October 2024 10:00 - 10:30
Once upon a time: Unlocking the power of storytelling in product marketing
Crafting a compelling narrative around your product is more critical than ever. Storytelling is not just a creative endeavor but a required tool that can elevate your positioning and messaging strategies. Learn how to weave words that resonate with your target audience, amplify your unique value proposition, and create lasting emotional connections. In this interactive keynote, you'll explore five techniques to infuse your product and customer stories with relatability, conflict, and emotion leaving a memorable mark on your customers' minds that will directly impact pipeline.