Nicholas brings a significant amount of advertising, tech, and product marketing experience across the industry. At Meta, Nicholas started in Audience Network and AR Ads before moving into increasing responsibility as a Team Lead and then as a Senior Team Lead serving the millions of small businesses that used Meta to meet their business needs. More recently Nicholas has moved to Director at Twitter leading a large organization of product specialists, and finally Global Director at Snap leading teams of up to 30 product experts. Nicholas has led on emerging technologies including augmented reality, artificial intelligence, and the core innovation across performance and brand digital advertising.