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Michele
Nieberding
Director of Product Marketing
MetaRouter
Michele is an experienced and passionate marketing professional. She runs a private marketing consulting side hustle where she advises on branding, go-to-market strategies, lead generation, and omnichannel optimization. When not at the office or helping clients, Michele volunteers at the local animal shelter. She also mentors several up-and-coming female leaders from industries including hospitality and personal wellness. Michele is passionately curious about marketing, and she geeks out over all things data and strategy. She loves to travel, bake, explore the outdoors with her rescue dogs Remy and Maverick, and spend time with her husband, family, and friends.
04 October 2024 14:15 - 14:45
Product marketing horror stories (and how to avoid them)
In the high-stakes world of product marketing, even the smallest missteps can potentially lead to nightmarish outcomes. From misaligned campaigns with your friends in growth marketing/demand gen and botched (or worse yet, delayed) launches to misunderstood customer needs and unforeseen market shifts, the potential for disaster lurks around every corner. You'll delve into some of the most harrowing product marketing horror stories from industry veterans. Learn from their mistakes and uncover the essential strategies to steer clear of these pitfalls. We'll explore real-world case studies, dissecting what went wrong and how it could have been avoided. Don't let your next product marketing campaign turn into a horror story. Arm yourself with the insights and knowledge to ensure your marketing efforts are nothing short of spectacular. Join this must-attend session and transform potential nightmares into success stories.