Most companies are ignored. They fail to capture the imagination of the market. As a result, they must rely on annoying outbound media tactics to reach buyers. There is so much competition and noise, it can feel impossible to break through. But some companies still do it. They shatter the status quo and tell a bigger badder story. How do they do it? How can product marketing leaders like you do it? Join this talk to learn about narrative design for business and how it’s changing in 2024 (including AI!).