In this session, you'll uncover how to enhance your strategic positioning and differentiate offerings in a crowded marketplace. Join to learn cost-effective strategies to elevate your brand and product above the competition without a massive budget or a large team: - How to leverage competitive intelligence, expert interviews, and generative AI to craft differentiated positioning - How to build market credibility utilizing analyst relations and customer advocacy - How to optimize your go-to-market strategies with localized messaging and targeted sales assets