Understanding your customers and market dynamics is crucial for product success. In this session, you'll collaborate with your peers and our host Erin, and delve into the latest strategies, tools, and best practices for gathering and analyzing customer and market data. You’ll learn how to collect and leverage this data to: - Help drive the direction of the product roadmap, - Nail your audience segmenting and persona creation, and - Go to market with products that your customers will love.