New technology brings with it new ways of marketing and selling. In the AI era, many businesses find themselves with more to wrangle than just the innovation itself. There are new buyers and personas to influence, new ways to price and package, new use cases to showcase, and new channels to use. At the center of this flurry of change sits product marketing – responsible for honing in on the best targets, building consensus, and successfully executing. Marrying all of these external and internal stakeholders is challenging, especially with market pressures and warp speed innovation. In this session you’ll hear key considerations for managing that change, including getting buy-in, communicating the path forward and creating effective content.