Change is constant — but leading your product marketing team through major GTM shifts is a unique challenge. Whether adapting to new technologies, reorganizations, or evolving markets, PMM leaders must coach their teams to embrace uncertainty while delivering results. Join this session for practical advice on managing change internally. Learn how to build resilience, communicate clearly, and foster collaboration so your team thrives during transitions and drives successful go-to-market outcomes. Key takeaways: - Practical strategies to build resilience and agility within your PMM team during times of change - Communication frameworks that keep your team aligned, motivated, and focused on shared goals - Techniques to foster cross-functional collaboration and maintain momentum amid evolving priorities