Senior Director of Product Marketing
ActivTrak
Daniel is a highly skilled and results-driven VP / Director of Product Marketing with a passion for driving business growth and enabling sales teams. Throughout his career, he has honed his expertise in positioning and messaging, new product launches, sales enablement, and competitive analysis. With a hands-on approach, he has built and managed remote international teams, collaborating closely with sales, marketing, creative design, and customer success professionals to deliver exceptional results.
Daniel's success lies in creating and launching new product offerings, packages, and pricing plans that outperform in competitive marketplaces. He excels at problem-solving, strategic planning, and effective communication, which allows him to lead cross-functional teams and drive revenue optimization.
With a keen understanding of customer needs, he is skilled at mapping customer journeys, enhancing user experiences, and maximizing customer lifetime value.