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Courtney
Pallotta
Chief Marketing Officer
Reprise
Courtney is a dynamic marketing leader and entrepreneur, with a passion for creative go-to-market strategies, product marketing, and authentic customer advocacy. Her journey includes contributions to the growth and success of innovative analytics and SaaS companies like Netezza (acquired by IBM), ClearSky Data (acquired by AWS), and ChaosSearch. She currently heads the marketing team at Reprise, the leader in interactive demo creation. Beyond work, Courtney loves spending time outdoors with her family, hiking, skiing, running, and coaching sports.
03 October 2024 14:00 - 14:30
How interactive demos transform product marketing
In the competitive world of enterprise SaaS, effective storytelling is crucial for product marketers looking to captivate audiences and showcase product value. Join this session to explore how interactive demos can revolutionize your product marketing strategy, enabling you to craft compelling narratives that resonate with buyers at every stage of their journey. Discover how guided product tours and customizable demos empower your team to create immersive experiences that highlight key features and benefits, accelerating the sales cycle and driving conversions. Learn best practices for tailoring demos to specific personas and pain points, ensuring your story always strikes a chord. With real-world examples from Cloudera, you'll leave equipped with the tools and techniques to harness the power of storytelling and elevate your product marketing to new heights.