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Alexandra
Sardarian
Head of Product Marketing
Coursera
Alexandra Sardarian is the Head of Product Marketing for Coursera for Business, a leading EdTech company transforming 140M+ lives through learning. She holds over 15 years of experience building and scaling global B2B Product Marketing and Go-to-Market (GTM) teams accelerating revenue growth and best-in-class customer experiences. With nearly a decade in AI tech and a deep commitment to empowering talent, Alexandra was instrumental in launching Coursera’s Generative AI (GenAI) Academy, the first of its kind, helping organizations unlock innovation and productivity across all levels of their business. As a fierce champion of customer voice and data-driven insights, she helps deliver differentiated offerings and compelling roadmaps that inspire teams and outpace competitors. Outside of work, Alexandra enjoys playing tennis, getting out on the water, and carving turns on the slopes. She’s an active member of the ANA Educational Foundation, volunteering her time mentoring graduate students and serving as a guest lecturer across top-tier business programs. She lives in Naples, FL with her fiancé and Great Pyrenees rescue.
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30 October 2024 13:30 - 14:15
Panel - Post-hype AI: Turning GPU spend into product ROI
Large language models (LLMs) have dominated the AI conversation — but as the hype settles, PMMs face a critical question: where should you invest next to drive real product ROI? This panel explores the evolving AI landscape beyond LLMs, spotlighting emerging technologies and strategies that maximize impact without blowing your GPU budget. Join AI and product marketing leaders as they unpack how to move from flashy AI demos to practical, measurable outcomes. Key takeaways: - Insights into the current LLM trend and what the next wave of AI innovation looks like - Guidance on where and how to invest AI resources for real product marketing ROI - Strategies to balance innovation with cost management, especially GPU spend