AI can move product marketers faster—but only if you know how to ask the right questions. Most PMMs don’t lack access to AI tools; they struggle to get outputs that are strategic, usable, and trustworthy. In this live, demo-driven workshop, we’ll break down how effective prompting actually works in real product marketing scenarios. You’ll see prompts written, tested, refined, and challenged in real time across use cases like positioning, messaging iteration, competitive analysis, customer insight synthesis, and launch planning. This session isn’t about becoming a “prompt engineer.” It’s about learning how to think clearly with AI—providing the right context, constraints, and intent so AI becomes a true PMM copilot rather than a generic content machine. Attendees will leave with: - Repeatable prompt patterns tailored to core PMM workflows (positioning, messaging, competitive, launches) - A practical framework for improving AI outputs through context, constraints, and iteration - A clearer sense of where AI accelerates PMM work—and where human judgment is still essential - The confidence to use AI daily without sacrificing strategic rigor or credibility Expect less theory, more live experimentation, and tangible techniques you can apply the moment you’re back at work.