AI has made it easier than ever for product marketing teams to create more messaging, faster. It’s also made it easier than ever to converge on the same safe, predictable story as every other vendor in your category. Better prompts and smarter tools can improve the output, but the real leverage comes from the input. When your core message is sharp, insight-led, and tuned to the specific customer situation you’re trying to influence, AI stops scaling sameness and starts scaling distinction. In this session, Rob Perrilleon, SVP of Consulting Services at Corporate Visions and leader of the firm’s award-winning messaging practice, will share a practical, research-backed approach to designing a source message that stands out—and then using AI to extend, tailor, and deliver that story at scale. Join this session and learn how to: - Spot the hidden assumptions that make your messaging blur together with everyone else’s, and how to break that pattern. - Match your story structure, contrast, and proof to the specific situation you’re trying to change so the message actually moves decisions. - Build a clear messaging backbone first, then identify where AI adds the most value in expanding, personalizing, and targeting that story without diluting it. If your current messaging sounds “good enough” but feels interchangeable once you scale it with AI, don’t miss these insights on fixing the source message before you turn up the volume.