Paige Lapen is a product marketing leader with experience spanning B2B SaaS, B2B2C, DTC, and health tech, currently leading Product Marketing at Businessolver. With a background in integrated marketing, go-to-market strategy, customer engagement, and wellbeing solutions, she’s known for connecting business growth with human impact through clear storytelling, strategic thinking, and customer-centric execution. Prior to Businessolver, Paige held senior marketing leadership roles at Personify Health and Virgin Pulse, and has been a featured speaker at Product Marketing Alliance and GTM Alliance events. Her approach to leadership is deeply shaped by global experiences, including years living and working abroad in environments ranging from high-resource economies to remote communities without electricity or running water. Those experiences continue to inform her emphasis on empathy, adaptability, intentionality, and resilient team building. Outside of work, Paige is passionate about volunteering, public health, and the outdoors — often found rock climbing, hiking, camping, or exploring with family and friends.