In this session, multiple facilitated discussions will run concurrently, each focused on a real challenge product marketers face as their role expands across product, growth, sales, brand, and data. Rather than tactical how-tos, these conversations focus on the messy middle of modern product marketing: unclear ownership, competing priorities, evolving expectations, and the pressure to prove impact without direct authority. Each table will be hosted by an experienced industry leader and centered on a specific challenge or opportunity PMMs are navigating today. Come ready to share what’s working, what’s breaking, and how others are solving similar problems in complex, cross-functional environments. Sessions include: 1. How to align Sales / Marketing / Campaigns - Bridging the Gap Between Product Launches and Integrated Campaigns (Eric Lucey) 2. When Buyers Know the Problem, but Not the Solution: The PMM Work of Category Education (Diana Carneiro)