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Diana
Carneiro
Product Marketing Lead
GOPI Corporation
Diana Carneiro is a product marketing and marketing analytics professional focused on building scalable go-to-market strategies in healthcare technology. Currently a Product Marketing Lead at GOPI Corporation, she specializes in positioning, customer research, funnel analytics, and growth strategy for high-trust, high-stakes markets, helping translate complex healthcare innovation into clear, actionable value for users and stakeholders alike. Diana has played a key role in the growth of Will-Call, an assistive healthcare technology platform designed to help patients with limited mobility call for assistance using voice activation. Her work spans acquisition, activation, and retention strategy, combining analytical rigor with customer-centric storytelling to drive adoption and impact. Under her leadership, Will-Call has expanded into facilities across the United States and gained recognition through national media coverage and startup pitch competitions.
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03 June 2026 12:00 - 12:45
Interactive roundtable discussions - PMM in the middle: Solving the problems that stall real GTM impact
In this session, multiple facilitated discussions will run concurrently, each focused on a real challenge product marketers face as their role expands across product, growth, sales, brand, and data. Rather than tactical how-tos, these conversations focus on the messy middle of modern product marketing: unclear ownership, competing priorities, evolving expectations, and the pressure to prove impact without direct authority. Each table will be hosted by an experienced industry leader and centered on a specific challenge or opportunity PMMs are navigating today. Come ready to share what’s working, what’s breaking, and how others are solving similar problems in complex, cross-functional environments. Sessions include: 1. How to align Sales / Marketing / Campaigns - Bridging the Gap Between Product Launches and Integrated Campaigns (Eric Lucey) 2. When Buyers Know the Problem, but Not the Solution: The PMM Work of Category Education (Diana Carneiro)