Will Mulholland helps Results-First Marketers cut through AI hype and get real marketing results. With 8+ years driving growth at eBay, KFC, and SaaS startups, he's led 50+ product launches driving measurable growth across enterprise and startup environments. A regular speaker at Product Marketing Alliance events, he's presented AI workshops alongside leaders from companies like Slack and Optimizely, and cross-functional leadership sessions to businesses like Canva. Through his company Intelligent Marketer, Will consults marketing teams at growth-stage companies on AI implementation and go-to-market strategy. Through his LinkedIn Will shares weekly case studies of AI marketing wins (and failures), helping teams implement AI effectively rather than just talking about its potential.