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Will

Mulholland

Founder

Intelligent Marketer

Will Mulholland helps Results-First Marketers cut through AI hype and get real marketing results. With 8+ years driving growth at eBay, KFC, and SaaS startups, he's led 50+ product launches driving measurable growth across enterprise and startup environments. A regular speaker at Product Marketing Alliance events, he's presented AI workshops alongside leaders from companies like Slack and Optimizely, and cross-functional leadership sessions to businesses like Canva. Through his company Intelligent Marketer, Will consults marketing teams at growth-stage companies on AI implementation and go-to-market strategy. Through his LinkedIn Will shares weekly case studies of AI marketing wins (and failures), helping teams implement AI effectively rather than just talking about its potential.

06 November 2024 15:45 - 16:15

AI for Product Marketing: From Experiments to Results

Every day, product marketers are told AI will transform their work. But when you ask how, you get vague promises and theoretical use cases. Sound familiar? In this practical session, Will Mulholland shows you exactly how to: Turn GenAI from an unreliable assistant to a trusted collaborator through proven prompting techniques Transform generic AI outputs into compelling messaging that captures your brand voice Create reliable workflows that deliver consistent results, not constant revisions Perfect for product marketers ready to move beyond AI experiments to consistent, reliable results.