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Rebecca

Curtin

APAC Director of Product Marketing

Salesforce

Rebecca Curtin is Director of Product Marketing for Service Cloud at Salesforce, where she leads go-to-market strategy, product launches, messaging, and growth across the APAC region. She works at the intersection of product, sales, and marketing to bring new innovations—including Salesforce's AI-powered Service Cloud capabilities—to market and drive commercial impact. With more than 20 years of experience spanning product marketing, demand generation, and brand strategy, Rebecca has built and led high-performing marketing teams across organisations including Salesforce, PayPal, Vodafone, and Barclaycard. A regular keynote speaker, she is passionate about translating complex technology into compelling customer stories and helping businesses accelerate growth through effective go-to-market strategy.

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29 October 2025 14:30 - 15:00

How to scale PMM impact with AI

AI is reshaping how product marketers work - from automating research and content creation to personalising messaging at scale and accelerating go-to-market execution. In this session, we'll explore how PMMs in the APAC region are already using AI tools to move faster, think bigger, and do more with less. Whether you're just starting to experiment or looking to systematise AI into your workflow, this session will give you a practical roadmap. Key discussion points: - How AI is changing the core responsibilities of product marketers - Practical tools and frameworks for integrating AI into your daily workflow - Using AI to personalise messaging across diverse APAC markets - Maintaining your strategic edge in an AI-augmented world - Real examples of AI-driven campaigns that delivered measurable results