Nat Beaconsfield leads GTM and Creative Strategy at Google, where she recently oversaw the successful launch of Fitbit Ace LTE, a first-of-kind kids smartwatch that motivates movement through gaming. Natalie's 'fusion' approach to product marketing ensures end-to-end vision across all the consumer touchpoints and interactions, maintaining consistency and depth. Natalie's previous experience at the Walt Disney Company leading product creation proved instrumental in developing creative solutions that not only meet but exceed consumer expectations. Natalie believes it's the alchemy of passion, internal influence and expertise that transforms each project into a landmark in the consumer product landscape, always aiming to forge a real connection between products and consumers.