Locations ▼

Download brochure

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Mollie

Phipps

Global Product Marketing Lead

Ignition

Mollie Phipps is a product marketing leader with over 10 years of experience spanning global B2B SaaS and full-stack agency marketing. She currently leads global product marketing at Ignition — a category-defining SaaS product — with responsibilities across positioning, messaging, voice of customer, sales enablement, and GTM across ANZ, North America, and the UK. Before specialising in PMM, Mollie led marketing for 6+ years at an event production agency, driving strategy and execution across brand, content, PR, digital, CX, and events. She holds a degree from the University of Technology Sydney.

Button

29 October 2025 11:00 - 11:45

Panel - Winning in markets you don’t sit in: How to influence globally from a regional seat

For many APAC product marketers, success isn't just about understanding your local market - it's about influencing global teams, adapting strategy across regions, and delivering launches in markets you've never set foot in. In this session, we'll explore how leading PMMs bridge the gap between regional execution and global strategy. From managing stakeholder expectations at HQ to navigating time zones, cultural nuances, and competing priorities, you'll learn practical approaches for building influence, driving alignment, and delivering successful go-to-market outcomes from anywhere in the world. Key takeaways: - Learn how to influence global stakeholders and build credibility with HQ teams. - Discover frameworks for launching products across multiple regions and markets. - Understand how to adapt global messaging without losing strategic consistency. - Explore techniques for managing cross-functional teams across different time zones and cultures. - Walk away with practical strategies for succeeding as a globally-minded PMM based in APAC.