In a world where product marketers wear tons of different hats, it can be hard to understand where competitive intelligence fits in, and how can you ensure a successful strategy while balancing everything else? Spoiler alert: "80 is the new 100" is definitely a thing. In this session, we will dissect the concept of competitive intelligence and its pivotal role within product marketing. We'll explore how the paradigm of success in product marketing has shifted from achieving perfection (100) to embracing agility and adaptability (80). In today's fast-paced environment, being 80% right and 100% ready is the new standard for success. We'll discuss how competitive intelligence empowers marketers to make informed decisions swiftly, enabling them to navigate uncertainties and capitalize on emerging trends with confidence. Whether you're a seasoned marketing professional or just embarking on your journey, this panel promises to deliver actionable insights and practical strategies to elevate your product marketing efforts.