Senior Product Marketing Manager
TikTok
Michelle Tran is Senior Product Marketing Manager at TikTok, where she leads go-to-market strategy for advertising products across Australia and New Zealand. She partners closely with sales, product, and global teams to shape product development, launch new solutions, and drive product adoption and revenue growth across the region.
Previously, Michelle led product marketing for TikTok's South Korean market, giving her first-hand experience balancing global product strategy with local market needs. Before joining TikTok, she spent almost six years at Seven West Media, leading commercial product launches, sales enablement, and monetisation strategies across digital and social platforms.
Passionate about turning market insight into commercial impact, Michelle brings a cross-functional perspective on product marketing, go-to-market strategy, and scaling global products for local markets.