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Michelle
Tran
Senior Product Marketing Manager
TikTok
Michelle Tran is Senior Product Marketing Manager at TikTok, where she leads go-to-market strategy for advertising products across Australia and New Zealand. She partners closely with sales, product, and global teams to shape product development, launch new solutions, and drive product adoption and revenue growth across the region. Previously, Michelle led product marketing for TikTok's South Korean market, giving her first-hand experience balancing global product strategy with local market needs. Before joining TikTok, she spent almost six years at Seven West Media, leading commercial product launches, sales enablement, and monetisation strategies across digital and social platforms. Passionate about turning market insight into commercial impact, Michelle brings a cross-functional perspective on product marketing, go-to-market strategy, and scaling global products for local markets.
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29 October 2025 11:00 - 11:45
Panel - Winning in markets you don’t sit in: How to influence globally from a regional seat
For many APAC product marketers, success isn't just about understanding your local market - it's about influencing global teams, adapting strategy across regions, and delivering launches in markets you've never set foot in. In this session, we'll explore how leading PMMs bridge the gap between regional execution and global strategy. From managing stakeholder expectations at HQ to navigating time zones, cultural nuances, and competing priorities, you'll learn practical approaches for building influence, driving alignment, and delivering successful go-to-market outcomes from anywhere in the world. Key takeaways: - Learn how to influence global stakeholders and build credibility with HQ teams. - Discover frameworks for launching products across multiple regions and markets. - Understand how to adapt global messaging without losing strategic consistency. - Explore techniques for managing cross-functional teams across different time zones and cultures. - Walk away with practical strategies for succeeding as a globally-minded PMM based in APAC.