Locations ▼

Download brochure

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Magda

Griffiths

International Product Marketing Lead

Microsoft

Magda Griffiths is a product practitioner with over 15 years of experience in product marketing and organizational transformation. She is a customer-focused, results-driven leader with a natural ability to break down complex problems into achievable actions. She is also an entrepreneurial leader and design thinker with a passion for storytelling, balancing customer needs with business objectives. Magda has worked for a variety of companies, including Nine, News Corp, and eBay. She is currently an instructor for the General Assembly Product Management course and has mentored across Tech Girls Movement Foundation, AIMIA's young digital leaders programme, and the Coder Factory. Magda is passionate about helping emerging and future product leaders grow and pursue a career in product. She is a frequent speaker and writer on product management topics, and her work has been featured in publications such as The Product School Blog and The Manifest.

Button

29 October 2025 11:45 - 12:15

Your messaging doesn't reach the agent: Product marketing for the three-era web

PMMs have always owned the narrative but what happens when the buyer is an AI agent that never sees your homepage, reads your case studies, or responds to a campaign? Magda from Microsoft unpacks how the customer journey has fractured into three simultaneous eras: the traditional web, the LLM web, and the agentic web - and what that means for the core PMM toolkit. Positioning, launch strategy, ICP definition, and messaging hierarchy all need rethinking when AI systems are synthesising, selecting, and acting on your customer's behalf. This session gives you a framework to audit where your GTM is visible, and where it's already invisible.