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Kayla
Medica
CMO
Mehdeeka
Kayla Medica is a fractional PMM and author of The Mehdeeka Method: How to transform existing marketing teams into product marketing machines. She's worked in B2B SaaS for a decade and also runs a seasonal, weekly newsletter, Mehdeeka.
07 November 2024 14:45 - 15:15
Designing the work: Building Your PMM roadmap
Dealing with so many stakeholders and being pulled in multiple directions is just an average day for a PMM. In this session, you'll get a detailed breakdown on how to evaluate the needs of your stakeholders, prioritise them, delegate work to other marketing specialists, and the trickiest part - telling some of your stakeholders their requests didn't make the final cut.