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Jeremy

Wood

Head of Solution GTM Strategy

Adobe

Jeremy Wood is the Head of Product Marketing (APAC) at Adobe based in Sydney where he leads the product marketing organization for Adobe’s Digital Experience business. His team is responsible for ensuring the breadth of products across Adobe’s DX business serve the needs of thousands of enterprise customers across Asia Pacific. Jeremy has over 20 years of experience in marketing having held several regional and global leadership roles in Canada, the US, and Australia. Prior to his role at Adobe, Jeremy was the Global Vice President of Product Marketing at Hootsuite, and before that ran Product Marketing at Box. Jeremy also ran the Global Marketing organization at Xero, and spent more than 8 years at Google both in APAC and in the US. A natural entrepreneur Jeremy founded and managed Dizzynet Solutions, a full-service digital marketing agency for 7 years based in Toronto, Canada. Jeremy has a BA in Communications (Advertising/Marketing) from The University of Canberra, and an Executive MBA from INSEAD.

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29 October 2025 10:00 - 10:30

Inside Adobe's GTM strategy: What every product marketer should know

What does go-to-market look like when you're responsible for an entire region, not just a single product launch? Drawing on his experience leading Adobe's go-to-market strategy across APAC and Japan, Jeremy will share how product marketing can influence the commercial decisions that drive sustainable growth. From evaluating market opportunities and balancing global strategy with local execution, to partnering with sales, product, and leadership, this session explores how the role of the product marketer is evolving beyond launches and messaging. Attendees will leave with practical insights into thinking more strategically, influencing cross-functional decisions, and driving greater business impact. Key takeaways - Understand how global companies adapt go-to-market strategies for regional markets while maintaining consistency. - Learn how product marketers can influence market expansion, commercial prioritisation, and growth, not just launches. - Discover practical ways to strengthen partnerships across product, sales, and executive leadership. Adopt a more commercial mindset to increase your strategic influence and career impact.