Get invited

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Jeremy
Wood
Head of Product Marketing (APAC)
Adobe
Jeremy Wood is the Head of Product Marketing (APAC) at Adobe based in Sydney where he leads the product marketing organization for Adobe’s Digital Experience business. His team is responsible for ensuring the breadth of products across Adobe’s DX business serve the needs of thousands of enterprise customers across Asia Pacific. Jeremy has over 20 years of experience in marketing having held several regional and global leadership roles in Canada, the US, and Australia. Prior to his role at Adobe, Jeremy was the Global Vice President of Product Marketing at Hootsuite, and before that ran Product Marketing at Box. Jeremy also ran the Global Marketing organization at Xero, and spent more than 8 years at Google both in APAC and in the US. A natural entrepreneur Jeremy founded and managed Dizzynet Solutions, a full-service digital marketing agency for 7 years based in Toronto, Canada. Jeremy has a BA in Communications (Advertising/Marketing) from The University of Canberra, and an Executive MBA from INSEAD.
06 November 2024 10:15 - 10:45
Overcoming regional product marketing challenges when you're flying solo as a PMM
In the world of product marketing, regional challenges can pose significant hurdles, particularly for solo PMM's managing diverse markets single-handedly. This talk sheds light on the unique difficulties faced by a team of one in addressing regional variations while striving to maintain a cohesive and effective strategy and balancing the priorities of a global organisation (where you may or may not be the #1 priority! 😉 ) Some key learnings will include: • Tips for balancing local vs global asks/priorities (how to do 'more with less' (for real!)) • Stakeholder management: juggling 'two sets of parents' (i.e field/regional leaders vs product/marketing leaders) • Making a case for regional PMM investment