You could be marketing the most incredible product in the history of the world, but no one will care about it until you figure out how to tell the product story. The science of storytelling gets complicated when balancing multiple audiences, products, and the slippery slope of product vs. brand messaging. This session will be your new best friend and take your GTM plan from standard to stellar. You’ll leave this session knowing: • Why product messaging fails and how to create a flop-proof narrative • How to build a content matrix that will amplify the efficacy of your message • What ready-to-use ideas will strengthen your GTM strategy with product storytelling Bonus takeaway: Examples (and cautionary tales) that will inspire and guide you to accelerate your effectiveness as a PMM!