The current economic landscape tells us that customer retention is just as important as ever, so in this session, you'll unravel the profound impact of customer-centric approaches on product marketing. This session is a strategic exploration of leveraging customer insights to propel your PMM strategy beyond conventional boundaries. Discover the transformative influence of: - Cultivating customer advocates - Unlocking powerful testimonials - Aligning product narratives with real-world success stories From refining targeting strategies to fostering brand loyalty, delve into the symbiotic relationship between customer marketing and PMM, unveiling the keys to sustained growth and market resonance. So, get ready for insights that will reshape the landscape, illustrating how customer-centricity can be the catalyst for an evolved and effective PMM strategy.