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Charlotte
Weiss
Founder, Centric Marketing
Charlotte Weiss is the Founder of Centric Marketing, a boutique consultancy helping B2B companies build and scale customer marketing and advocacy programmes. With over a decade of experience across global technology companies, including SAP Concur and Markforged, Charlotte has built global customer marketing functions, developed customer advocacy programmes and turned customer stories into strategic assets that drive pipeline, retention and brand trust. She is passionate about championing customer marketing as a strategic growth driver, helping businesses turn their happiest customers into their most powerful advocates.
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28 October 2025 13:45 - 14:30
Networking roundtables: Navigating the APAC PMM landscape
The best ideas often come from conversations, not presentations. In this interactive session, multiple roundtable discussions will take place simultaneously, each focused on one of the biggest challenges and opportunities facing product marketers today. Choose the discussion that best matches your current priorities and join a small group of peers for an open, honest exchange of ideas. Each table will be facilitated by an experienced product marketing leader, creating a space to ask questions, share experiences, and leave with practical insights you can put into action. Discussion topics include: - Influencing without authority - The solo PMM playbook - How to leverage AI as a PMM