GTM alignment is one of the most talked-about priorities in product marketing, and one of the hardest to get right. In this panel, leaders from Product, Sales, and Marketing get candid about where the seams show: who owns the narrative, what happens when roadmap reality meets sales urgency, and how PMM can hold the centre without losing credibility with either side. You'll leave with: - A clearer picture of where GTM misalignment most commonly breaks down, and the early warning signs - Practical frameworks for getting Product, Sales, and Marketing working from the same brief - How to position PMM as the connective tissue across functions, not just the team that writes the messaging - What good cross-functional GTM actually looks like in practice, from the people doing ity