For many APAC product marketers, success isn't just about understanding your local market - it's about influencing global teams, adapting strategy across regions, and delivering launches in markets you've never set foot in. In this session, we'll explore how leading PMMs bridge the gap between regional execution and global strategy. From managing stakeholder expectations at HQ to navigating time zones, cultural nuances, and competing priorities, you'll learn practical approaches for building influence, driving alignment, and delivering successful go-to-market outcomes from anywhere in the world. Key takeaways: - Learn how to influence global stakeholders and build credibility with HQ teams. - Discover frameworks for launching products across multiple regions and markets. - Understand how to adapt global messaging without losing strategic consistency. - Explore techniques for managing cross-functional teams across different time zones and cultures. - Walk away with practical strategies for succeeding as a globally-minded PMM based in APAC.

What happens when your product keeps evolving after you launch it? AI products don’t arrive finished - they learn from customer feedback, product interactions, from every accepted or rejected suggestion, from new features shipped mid-flight. Most GTM playbooks were built for software that evolves slowly, through planned releases. AI evolves continuously - and that reshapes positioning, beta strategy, and how you earn trust at every stage. Drawing on a real AI launch from closed beta through open beta to GA, this session is a practical playbook for what actually changes when you market AI - what worked, what didn’t, and what to do at each stage. At its heart is one shift: moving customers from Possibility to Proof. In beta, your value proposition sells access and influence — be first, co-create it, shape what this becomes. At GA, it inverts to evidence and outcomes — here’s how this is already helping businesses like yours, and here’s the risk of standing still. The trap is treating GA as a copy refresh. The real work is genuinely re-anchoring who it’s for, the alternative, the unique attributes, and the value. This session is for PMMs and GTM leaders who want a field-tested playbook for launching AI products customers actually trust.