Angharad Saynor is Marketing Director, APAC at ABC Fitness, where she leads regional marketing strategy for one of the world's largest fitness technology platforms. With more than a decade of experience across B2B SaaS, franchising and fitness technology, she specialises in building data-driven go-to-market strategies that align brand, product and commercial growth. Prior to joining ABC Fitness, Angharad served as Global Head of Marketing at Hapana, where she built and scaled a global marketing function, led product launches, managed multimillion-dollar budgets, and developed measurement frameworks linking marketing activity directly to pipeline and revenue. Earlier in her career, she helped grow fitness brands through digital transformation, franchise expansion and customer acquisition strategies. A passionate advocate for practical AI adoption and modern marketing leadership, Angharad is a regular conference speaker, sharing insights on AI, go-to-market strategy, demand generation and marketing's role in driving measurable business impact.