07 November 2024 11:30 - 12:00
How MYOB reestablished product marketing internally
Has your product marketing team lost its internal influence? You're not alone. In this session, we'll explore MYOB's journey of re-establishing product marketing as a strategic partner within the organization. Discover how we:
• Aligned product messaging with customer needs
• Empowered champions across departments
• Demonstrated measurable ROI