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Allison
Moser
Director of Product Marketing - Enterprise Products
MYOB
Allison Moser is currently Director of Product Marketing at MYOB, based in Melbourne. Having previously worked at Google as a senior program manager, Allison transitioned into her current role in a rapidly growing team over at Culture Amp. Allison has a deep desire to provide her customers with the tools and support they need to increase alignment within their organization's culture.
07 November 2024 11:30 - 12:00
How MYOB reestablished product marketing internally
Has your product marketing team lost its internal influence? You're not alone. In this session, we'll explore MYOB's journey of re-establishing product marketing as a strategic partner within the organization. Discover how we: • Aligned product messaging with customer needs • Empowered champions across departments • Demonstrated measurable ROI