Product marketing in APAC comes with a unique balancing act: aligning to global strategy while adapting to the realities of local markets, customers and cultures. In this opening session, your chairperson will welcome the community, set the tone for the day, and explore what it really means to be a product marketer in the APAC region today. Through a short interactive icebreaker, you'll connect with peers, share the challenges shaping your role, and uncover the themes that will run throughout the summit. Whether you're navigating regional launches, influencing global stakeholders, or tailoring messaging for diverse markets, this session is your opportunity to start the day by learning who's in the room and the perspectives they'll bring.