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Alan

Sicolo

Head of Product Marketing

Flinders University

Alan is a seasoned senior marketing specialist, who thrives on driving impactful results for industry-leading organizations. He honed his skills in strategy, product management and customer experience working across retail, healthcare, not-for-profit and education industries. He’s passionate about customer insights and market analysis to ensure decisions are data-driven and fuel growth. He loves elevating products with compelling value propositions that resonate with the right audience. His seven-year-old daughter describes Alan as fun, kind and he cleans. What better review could you ask for.

06 November 2024 14:00 - 14:45

Panel: Product marketing in context - An in-depth cross-industry analysis

In the wonderfully weird world of product marketing, one of the most frequent questions PMMs face is "What exactly is the role of the product marketer?". Well, the truth is really the age-old "it depends". Join this panel discussion to see how product marketing leaders from a diverse range of backgrounds view product marketing, both in their organization and the wider global landscape. Whether you're a B2B, B2C, B2G, scaleup, or multinational product marketer, you can find huge value in seeing just how PMM looks elsewhere, and be sure to take home some key learnings on how you can enhance your own function.