13 March 2026 12:15 - 12:45
Fireside chat - Redefining engagement: Creators, communities, and the future of product marketing
As the lines between creator, consumer, and community continue to blur, a new branch of product marketing is emerging - one built around empowerment, storytelling, and trust.
In this fireside chat, expert PMMs will explore how Creator Product Marketing is changing how we think about customer relationships, brand influence, and value creation. Drawing from real examples in the creator economy, they’ll unpack what this shift means for every product marketer - from SaaS to fintech to consumer.
Key insights include:
- The rise of creator ecosystems — and why every company now serves creators in some form
- Lessons from Spotify’s approach to empowering artists as customers and advocates
- How community, co-creation, and influence are reshaping traditional go-to-market models
- Why the next generation of PMMs will need to think more like creators than campaigners