Sharon Jacob is a data-driven product and marketing leader, speaker, and moderator who helps brands turn customer insight into measurable growth. She’s led omnichannel strategy and performance measurement for global companies including Dyson, Johnson & Johnson, Whirlpool, Columbia Sportswear, Spotify, Chick-fil-A, and Air Canada — building campaigns and frameworks that drive brand lift, recall, and business impact. Sharon specializes in marketing analytics and modern measurement (MMM, MTA, dashboards), with a knack for translating complex data into clear, actionable stories teams can actually use. She’s also the founder of The Digital Buff, a fast-growing community of 10K+ marketers, product managers, and career-curious professionals focused on making data literacy and career growth more accessible. Working at the intersection of analytics, storytelling, and innovation, Sharon brings a fresh, practical perspective on how teams can make smarter decisions — and how AI is changing what effective marketing looks like.