Most product marketing teams don’t struggle with information — they struggle with turning scattered inputs into messaging that’s clear, confident, and compelling. In this interactive keynote, Sendra Ben Abdallah explores how high-performing PMMs transform product details, customer insights, and internal context into messaging that actually sticks. Through a mix of sharp frameworks, real-world examples, and live audience interaction, this session brings the craft of messaging to life — in the room, not just on the slides. Attendees will be prompted to pressure-test assumptions, react to real messaging examples, and rethink how they move from features to value to narrative — all guided from the stage, with moments of reflection and participation woven throughout. You’ll learn how to: - Diagnose why messaging falls flat (even when the inputs are “right”) - Translate complex product detail into clear, audience-first narratives - Create alignment across product, marketing, and sales through shared language - Apply a repeatable mental model for building and evaluating messaging This session blends insight with interaction — designed to sharpen how you think about messaging, not just how you write it.

When you’re the only PMM in the room, priorities compete and influence is everything. Share frameworks, lessons, and survival tactics with others navigating the solo PMM experience. 🕓 45-minute peer discussion. Sessions rotate hourly (excluding breaks) in the Roundtable Lounge. Small-group, peer-led discussion. No slides, no presentation — just shared experience and practical exchange.