Great Scott! Product marketing isn’t just a function. It’s the operating system that keeps your go-to-market time machine running. But we all know how easy it is for PMMs to get stuck in reactive mode: chasing last-minute launches, navigating gray decision zones, and trying to align ten teams all traveling at different speeds. In this session, we’ll rev up your PMM flux capacitor and build an operating system designed for the future of go-to-market: structured, scalable, and lightning fast without losing creativity or agility. You’ll learn how to define governance, decision rights, and cross-functional processes that turn chaos into clarity and help PMM take the driver’s seat once and for all. Make faster decisions and earn PMM the influence it deserves by joining this session to: - Design light-touch PMM governance models that clarify ownership without slowing teams down - Map cross-functional decision-making authority with a practical framework - Discover process blueprints that keep launches (and teams) running like a well-oiled DeLorean