21 March 2024 13:45 - 14:15
The product storytelling cheatsheet: How to master multi-level storytelling strategies
You could be marketing the most incredible product in the history of the world, but no one will care about it until you figure out how to tell the product story. The science of storytelling gets complicated when balancing multiple audiences, products, and the slippery slope of product vs. brand messaging.
This product storytelling cheat sheet will be your new best friend and take your GTM plan from standard to stellar.
You’ll leave this session knowing:
Why product messaging fails and how to create a flop-proof narrative
How to build a content matrix that will amplify the efficacy of your message
What ready-to-use ideas will strengthen your GTM strategy with product storytelling
Bonus takeaway: Examples (and cautionary tales) that will inspire and guide you to accelerate your effectiveness as a PMM!
21 March 2024 14:15 - 15:00
How to Make your Product the Center of your Website Using Product-Led Marketing