Product marketers sit at the intersection of product, market, and customer - but influence doesn’t automatically come with the role. In this session, Ronnie Brant explores how PMMs develop a clear, credible voice that carries weight with executives, partners, and the broader market — without relying on personal branding tactics or performative visibility. Drawing from his experience leading PMM and GTM teams at Zoom, Oracle, Salesforce, and now Datasite, Ronnie will unpack how influence is built through narrative ownership, point of view, and consistency over time. The session will focus on how PMMs translate insight into leadership presence, navigate moments of visibility and risk, and show up with clarity when it matters most - in exec conversations, major launches, and inflection points in their careers. The session closes with a live AMA, giving attendees space to ask honest questions about credibility, confidence, executive visibility, and how to build influence in ways that feel authentic and sustainable.

The PMM role has never evolved faster — or mattered more. As AI reshapes workflows, product-led growth redefines motion, and influence replaces authority, what will truly power product marketing by 2030? This closing conversation brings together senior leaders from across industries to share predictions, tensions, and opportunities, exploring how today’s PMMs can prepare for a future defined by adaptability, creativity, and data-driven storytelling. Key Takeaways: - How AI, PLG, and emerging go-to-market models will reshape PMM. - The new skill sets defining influence and leadership in the next decade. - Why the best PMMs will think like business leaders, not just marketers. - What to take forward from 2026 — and what to leave behind.