Request to partner

Register

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Rebecca
Geraghty
Vice President of Product Marketing
Publicis Media
Rebecca Geraghty is a product marketing enthusiast with a passion for communications and product demos that inspire action. Emceeing day 2 of the summit this year while visiting from her hometown of New York, she’s excited to compare perspectives with PMMs from Silicon Valley and beyond. In her decade of product marketing experience, she’s led the charge at Canon, early-stage startups, and Publicis to advance enterprise B2B solutions of hardware and software across key verticals. She is a founding member of PMA, a 2-time “Top 100 Product Marketing Influencer,” and a frequent contributor to panels, fireside chats, and podcasts – from both coasts of the US. She currently leads a team of 5 PMMs at Publicis Media.
Button
13 March 2025 12:15 - 12:45
Fireside chat: Product marketing vs brand marketing - How PMMs can thrive whilst keeping a brand-centric perspective
Product marketing and brand marketing, while distinct, are interconnected disciplines that work together to drive business growth. This fireside chat will explore the nuances of these roles and how product marketers can effectively collaborate with the brand team to achieve shared goals. We will discuss strategies for: - Aligning product messaging with brand identity - Measuring the impact of product launches on brand perception - Fostering a culture of cross-functional collaboration.
13 March 2025 09:00 - 10:30
PMM Leaders Briefing
An exclusive meeting for Director-level+ attendees to connect as Product Marketing Summit New York kicks off. Join for a 90 min deep-dive on the essential insights PMM Leaders need to keep up-to-date with in 2025 and beyond. Be privy to previously unshared research and explore each discussion topic further through interactive roundtable discussions. Here’s the run of play: - Welcome breakfast and coffee - Macroeconomic impact of the state of product marketing - The evolving influence of PMMs on GTM strategy - AI (Beyond experimentation) Are you eligible and want to attend? Apply here - https://productmarketingall.typeform.com/to/rImuBXuq