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Rebecca
Geraghty
Vice President of Product Marketing
Publicis Media
Rebecca Geraghty is a product marketing enthusiast with a passion for communications and product demos that inspire action. In her decade of product marketing experience, she’s led the charge at Canon, early-stage startups, and Publicis to advance enterprise B2B solutions of hardware and software across key verticals. She is a founding member of PMA, a 2-time “Top 100 Product Marketing Influencer,” and a frequent contributor to panels, fireside chats, and podcasts – from both coasts of the US. She currently leads a team of 5 PMMs at Publicis Media.
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12 March 2026 13:30 - 14:15
Panel - From metrics to meaning: Telling the ROI story executives care about
Executives don’t just want numbers, they want clarity. This session shows how PMMs can move from reporting activity metrics to telling a compelling ROI story that drives strategic decisions. Key Takeaways: - Which metrics truly land with the C-suite. - How to turn data into narrative that prompts action. - Avoiding the “vanity metrics” trap. - Building an ROI dashboard that earns credibility.