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Paul
McDonnell
Head of Marketing
Camber
Paul McDonnell is SVP of GTM, Brand and Product Marketing at Lantern. Prior to joining Lantern, he spent several years at Insight Partners advisory their ~700 portfolio companies on marketing and powering scale-ups to reach their full potential. He specializes in new market expansion, GTM strategy, Generative AI and bridging technical and commercial teams to scale growth efficiently. Previously, he led product marketing at predictive analytics SaaS unicorns Rokt and Intent. Paul holds a master's degree in business, a bachelor's degree in business and politics from Trinity College Dublin. Fun fact: Once played ping pong for the Irish national team (which is not something to brag about unfortunately).
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12 March 2026 10:45 - 11:30
Panel - AI at the strategy table: What executives need from PMMs in the AI era
AI isn’t just changing how PMMs execute — it’s reshaping the conversations happening in the boardroom. This panel brings together senior leaders to explore how product marketing can show up as a strategic partner in the AI era. From influencing investment decisions to guiding ethical use cases, PMMs are being asked to bridge product innovation with market impact. Hear from executives on what they need most from PMMs to succeed in this new landscape. Key Takeaways: - How AI is shifting the expectations executives have of product marketing. - Strategic contributions PMMs can make to AI-driven product and GTM decisions. - What execs don’t want: pitfalls and missteps to avoid when bringing AI to the table. - Skills and frameworks that position PMMs as trusted advisors in the age of AI.