How often do you get a Slack ping from a salesperson asking for an asset you've shared countless times or for help making a slide "look pretty"? Or maybe you're asked to create a custom pitch deck for a single customer call because the 50-slide masterpiece you already built "doesn’t quite fit." Working with sales teams can sometimes feel overwhelming and frustrating. But here’s the good news: Sales teams are one of the best resources for testing your positioning and ensuring your messaging truly resonates with your audience. By implementing smart strategies, you can turn this dynamic into a productive, even enjoyable partnership. Highlight your value, create scalable resources, and leverage what you learn from sales to refine your messaging and drive even greater success. Join this session and learn how to: - Establish a Product Marketing framework that works for sales teams - Teach sales how to use your materials and customize when needed - Nurture positive relationships that will transform account executives into allies