Competitive intelligence is a powerful tool that can elevate product marketing strategies. By leveraging CI effectively, PMMs can gain a competitive edge and drive business success. This presentation will explore key areas where CI can make a significant impact such as: - Product strategy: Discover how to identify market gaps, prioritize features, and anticipate future trends to inform your product roadmap. - Messaging and positioning: Learn how to craft compelling messaging, tailor it to specific audiences, and develop persuasive narratives that differentiate your product. - GTM strategy: Explore strategies for optimizing product launches, pricing, and channel selection to maximize market impact.