AI isn’t just changing what product marketers do, it’s reshaping how we work. But beyond the hype, how are PMMs really using AI right now? In this data-driven session, Michele Nieberding unveils the results of an exclusive PMA survey exploring how product marketers are integrating AI into their workflows, budgets, and strategies. From research and messaging to launch operations and leadership, get a firsthand look at the trends shaping the future of the function — and where you stand in the curve. Key Takeaways: - Benchmark your own AI adoption against industry peers. - Discover which tools and use cases are driving the greatest ROI for PMMs today. - Understand the biggest barriers to scaling AI — and how to overcome them. - Learn what’s next: where AI is heading in product marketing through 2026 and beyond.