Olivia Nelson is a music marketing executive with expertise in several areas of marketing, including product marketing, go-to-market planning and execution, creative production, and brand marketing. Throughout her career, Olivia has led multimillion dollar brand campaigns, artist partnerships, tour partnerships and more -- all in an effort to support and enrich artists' careers. In her current role as the Head of Music Product Marketing at Ticketmaster, Olivia is responsible for developing and launching products that help artists execute their tour successfully. Her work has contributed to the tour strategies of global artists such as Dua Lipa, Mary J. Blige, and Coldplay. Prior to Ticketmaster, Olivia led global brand campaigns at Amazon Music, connecting fans to their favorite artists, such as Vince Staples, Baby Keem, Kendrick Lamar, and more. Prior to that, she's held multiple roles across music, marketing, and tech. Olivia is based in the Greater NYC area. Fun fact: Olivia has 6 nephews and 1 niece!