Scaling product marketing for a rapidly growing business demands a specialized approach. This session explores the essential elements of building a high-performing product marketing team, from structuring for rapid growth to designing powerful frameworks and efficient ways of working specifically for product marketing functions. Learn how to drive cross-functional alignment between product marketing, Revenue, and Product teams to create a unified growth strategy and achieve ambitious business objectives. Attendees will leave with actionable product marketing strategies and frameworks to implement within their own organizations.