Speakers
Agenda ▼
Why attendPartnersVenueLive training
Locations ▼

Download brochure

Register

Request to partner

Register

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Michael
Bouteneff
Global Product Marketing Lead - Investor Engagement & Entity Governance Solutions
Computershare
Michael Bouteneff is a senior product and growth marketing leader with 20+ years of experience driving go-to-market strategy, brand growth, and customer acquisition across SaaS, AI, fintech, and enterprise technology. He is currently Global Product Marketing Lead at Computershare, working with some of the world’s most complex and regulated organizations, including over half of the S&P 500. Previously, Michael has led product and portfolio marketing initiatives at Mastercard, IBM, Silicon Valley Bank, Nestlé, and high-growth startups, blending strategic storytelling with practical execution. A frequent keynote speaker and panelist, he brings a pragmatic executive perspective on how PMMs can translate AI and emerging technology into real business impact.
Button
12 March 2026 10:45 - 11:30
Panel - AI at the strategy table: What executives need from PMMs in the AI era
AI isn’t just changing how PMMs execute — it’s reshaping the conversations happening in the boardroom. This panel brings together senior leaders to explore how product marketing can show up as a strategic partner in the AI era. From influencing investment decisions to guiding ethical use cases, PMMs are being asked to bridge product innovation with market impact. Hear from executives on what they need most from PMMs to succeed in this new landscape. Key Takeaways: - How AI is shifting the expectations executives have of product marketing. - Strategic contributions PMMs can make to AI-driven product and GTM decisions. - What execs don’t want: pitfalls and missteps to avoid when bringing AI to the table. - Skills and frameworks that position PMMs as trusted advisors in the age of AI.