Whether you’re the first PMM or leading a global org, scaling comes with challenges. This session explores what changes as teams grow — and how to do it well. Key Takeaways: - Stages of PMM growth and what each requires. - Hiring and upskilling priorities as you expand. - Culture shifts to watch out for when scaling globally.

The PMM role has never evolved faster — or mattered more. As AI reshapes workflows, product-led growth redefines motion, and influence replaces authority, what will truly power product marketing by 2030? This closing conversation brings together senior leaders from across industries to share predictions, tensions, and opportunities, exploring how today’s PMMs can prepare for a future defined by adaptability, creativity, and data-driven storytelling. Key Takeaways: - How AI, PLG, and emerging go-to-market models will reshape PMM. - The new skill sets defining influence and leadership in the next decade. - Why the best PMMs will think like business leaders, not just marketers. - What to take forward from 2026 — and what to leave behind.