What makes a great PMM at an early-stage company often breaks at scale. The heroic PMM who owns every launch, every message, and every asset becomes a liability as complexity increases. PMM must evolve from startup scrappiness to scale-up discipline. We’ll examine what actually changes along this journey, from responsibilities and team structure to assets, processes, and success metrics. We’ll look at why scaling PMM isn’t about hiring faster or working harder, but about building systems that outlive individual contributors..

The PMM role has never evolved faster — or mattered more. As AI reshapes workflows, product-led growth redefines motion, and influence replaces authority, what will truly power product marketing by 2030? This closing conversation brings together senior leaders from across industries to share predictions, tensions, and opportunities, exploring how today’s PMMs can prepare for a future defined by adaptability, creativity, and data-driven storytelling. Key Takeaways: - How AI, PLG, and emerging go-to-market models will reshape PMM. - The new skill sets defining influence and leadership in the next decade. - Why the best PMMs will think like business leaders, not just marketers. - What to take forward from 2026 — and what to leave behind.