12 March 2026 12:15 - 12:45
From insights to impact: Building (and evolving) your ICP through customer feedback
Your customers don’t stand still — and neither should your ICP. The most effective product marketers treat research and feedback as a continuous loop, not a one-time exercise. In this session, we’ll explore how to combine data, conversations, and real-world usage signals to define, refine, and evolve your Ideal Customer Profile — turning insight into tangible GTM results.
Key Takeaways:
- How to blend qualitative and quantitative research to define your ICP.
- Methods for validating and evolving customer profiles post-launch.
- Building feedback loops between PMM, product, and customer success.
- Real examples of how insights have shaped messaging, targeting, and adoption.