13 March 2026 10:00 - 10:45
Panel - The cross-functional jungle: Sales, product, and marketing leaders in conversation
Product marketing sits at the intersection of product, sales, and marketing — but each function brings its own priorities, language, and pressures. In this candid conversation, leaders from across the business share what true collaboration looks like, the friction points that slow teams down, and how PMMs can act as the connector. Expect honest perspectives, practical stories, and advice on building stronger partnerships across functions.
Key Takeaways:
- What sales, product, and marketing leaders really need from PMMs.
- Common disconnects and how to bridge them.
- How to align teams around a shared view of the customer.
- Tactics for making PMM the “glue” that drives momentum across the org.
12 March 2026 14:45 - 15:15
Product × PMM: From hand-offs to true partnership
As product organisations grow, the relationship between Product and Product Marketing becomes both more critical - and more complex. Expectations blur, ownership gets messy, and misalignment can quietly erode impact.
In this keynote, Kristine DePippo shares a candid, product-leader perspective on what effective Product × PMM partnership actually looks like in practice. Drawing on her experience building and leading product teams in complex, enterprise environments, she’ll explore where PMMs create the most leverage, how strong product leaders think about collaboration, and the signals that indicate when the partnership is working - or breaking down.
Attendees will leave with a clearer understanding of how PMMs can operate as true strategic partners to Product, influence decisions earlier, and drive outcomes that matter across the organisation.