From blockbuster disease protection to award-winning consumer campaigns, Karen Levine has led and advised launches that had to work across products, regions, and channels. In this keynote, she distills the GTM systems behind those wins - the repeatable frameworks, alignment rituals, and feedback loops that keep teams consistent without killing creativity. You’ll hear how to move from insight to momentum, protect brand coherence across functions, and adapt fast when the market shifts. Key takeaways - The 5-part GTM system: Insight → Narrative → Enablement → Activation → Momentum (with examples from healthcare and CPG). - Repeatable but flexible: Guardrails vs. plays, decision rights, and light-touch governance that speeds, not slows. - Whole-company alignment: The shared brief, cadence, and “single source of truth” that keep product, sales, and marketing rowing together. - Measuring what matters: Leading/lagging indicators and an early-signal dashboard to course-correct in-market. - What PMMs can borrow from regulated launches: Message architecture, market education, and scalable content ops that travel across regions and audiences