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Karen
Levine
Associate Director, RSV Product Management & Marketing
Sanofi
Karen Levine is an award-winning marketing leader and brand strategist with a track record of turning insight into growth across healthcare, consumer, and media. She currently serves as Acting Associate Director of RSV Marketing, Strategy, and Product Management at Sanofi, where she helped launch the “Beyrified™” campaign and align multi-channel consumer, HCP, and multicultural programs for a first-to-market therapy. Previously, Karen led brand strategy at Razorfish Health, imre, Avalere Health, and DiD Agency, partnering with marquee clients including Pfizer, GSK, AstraZeneca, Seagen, and John Deere. Earlier, at Ipsos, she contributed to culture-shaping creative like Budweiser’s “Born the Hard Way” and Tropicana’s “Sip Your Sunshine.” Karen holds an MBA from The Wharton School and an A.B. in Economics from Harvard University.
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12 March 2026 09:15 - 09:45
The GTM playbook: Frameworks for consistent impact
Markets move fast, but a strong GTM framework gives teams consistency. Learn how leading organizations are adapting playbooks to be flexible without losing structure. Key Takeaways: - Core GTM frameworks that scale across markets. - Balancing repeatability with flexibility. -How to keep GTM aligned across product, sales, and marketing.