Head of Product Marketing (Spotify for Artists)
Spotify
Josephine Ruiz-Healy leads Product Marketing for Spotify for Artists, overseeing the strategy and adoption of artist and label–facing products including Sponsored Recommendations, Countdown Pages (pre-saves), Canvas & Clips, music videos, Listening Parties, and artist analytics.
She manages a team driving GTM, positioning, lifecycle programs, and revenue growth across independent artists, indie labels, and enterprise buyers. Josephine has developed portfolio positioning and launch campaigns that boosted cross-sell, built high-performing webinar and event programs, and delivered measurable gains in adoption and retention—while owning marketing planning, budgets, and P&Ls.
Previously, she worked on ML-driven ads targeting at Facebook. A Columbia University alum with an MBA from Stanford GSB, Josephine is a frequent mentor and speaker on messaging and GTM, and is passionate about helping creators find and grow their audiences.