Request to partner

Register

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Josephine
Ruiz-Healy
Head of Product Marketing (Spotify for Artists)
Spotify
Josephine Ruiz-Healy leads Product Marketing for Spotify for Artists, overseeing the strategy and adoption of artist and label–facing products including Sponsored Recommendations, Countdown Pages (pre-saves), Canvas & Clips, music videos, Listening Parties, and artist analytics. She manages a team driving GTM, positioning, lifecycle programs, and revenue growth across independent artists, indie labels, and enterprise buyers. Josephine has developed portfolio positioning and launch campaigns that boosted cross-sell, built high-performing webinar and event programs, and delivered measurable gains in adoption and retention—while owning marketing planning, budgets, and P&Ls. Previously, she worked on ML-driven ads targeting at Facebook. A Columbia University alum with an MBA from Stanford GSB, Josephine is a frequent mentor and speaker on messaging and GTM, and is passionate about helping creators find and grow their audiences.
Button
13 March 2026 12:15 - 12:45
Fireside chat - Redefining engagement: Creators, communities, and the future of product marketing
As the lines between creator, consumer, and community continue to blur, a new branch of product marketing is emerging - one built around empowerment, storytelling, and trust. In this fireside chat, expert PMMs will explore how Creator Product Marketing is changing how we think about customer relationships, brand influence, and value creation. Drawing from real examples in the creator economy, they’ll unpack what this shift means for every product marketer - from SaaS to fintech to consumer. Key insights include: - The rise of creator ecosystems — and why every company now serves creators in some form - Lessons from Spotify’s approach to empowering artists as customers and advocates - How community, co-creation, and influence are reshaping traditional go-to-market models - Why the next generation of PMMs will need to think more like creators than campaigners